Crafting a digital space for wellness
PJ Health & Beauty Center is a wellness and beauty salon based in Belgrade, founded in 2017 and built on a reputation for certified therapists, personalized treatments, and over 1,000 satisfied clients. Their offer spans a wide range of services including various types of massage, body treatments, apparatus-based therapies, foot care, full body and facial care, and Access Consciousness techniques. The website needed to reflect the calm, premium feel of the salon itself while clearly presenting a large and varied service offering to potential clients.
The brief
A beauty and wellness brand lives on trust and atmosphere. The website needed to communicate both instantly, making a visitor feel the quality of the experience before they ever book an appointment. At the same time, it needed to be practical, giving potential clients a clear, easy-to-navigate overview of all available services, a gallery showcasing the space and treatments, and a straightforward way to get in touch or make a reservation. The client also needed to be able to manage their own gallery and content independently over time.
What I built
Full website design and development
I designed and developed the complete website in Webflow, building a warm, clean aesthetic that matches the tone of a high-end wellness center. The design prioritizes atmosphere and clarity in equal measure, every layout choice was made to feel inviting and easy to navigate, guiding visitors naturally from browsing services toward booking a treatment.
CMS-powered gallery
The gallery is fully managed through Webflow's CMS, allowing the client to add and update photos of their space, treatments, and results independently at any time. This was an important part of the build since a beauty salon's gallery is one of the first things potential clients look at, and keeping it fresh and up to date without developer involvement was a key requirement.
Calendly booking integration
Appointment booking is handled through a Calendly integration embedded directly into the site, allowing clients to see availability and book a treatment in real time without any back and forth. The contact form and location details are also clearly presented alongside it, keeping the overall experience straightforward and friction-free.
The result
PJ Health & Beauty Center now has a website that reflects the premium, calming quality of the brand and gives potential clients everything they need to understand the offer, see the space, and make a booking. The CMS gallery keeps the site feeling current, and the Calendly integration means clients can book a treatment instantly without any back and forth.
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